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Tracking 404 Error Pages
There are tools out there that find bogus links on your site, and some even try to find links outside your site that point to nirvana. But your friendly marketer likely wants to have better data than...
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The 2 Faces of the Audience Manager – Analytics Integration
So here you are, wondering. Your friendly marketer has told you to add a new tool to the toolbox — Adobe Audience Manager. She told you that you have to implement some code for it to work. You checked...
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Cookies, IDs, and the Experience Cloud
In January 2008, when I joined a company called "Omniture" and started working as a consultant on a product called "SiteCatalyst", ìt (like most web analytics tools at the time) relied on cookies quite...
View ArticleOut with the Old!
The subject of today's article is "things we do, well, because, and which we should stop doing." https://media.giphy.com/media/3oKIPj8bJ9ky9ubKGQ/source.gif Below, you can find a list of things that I,...
View ArticleWhat is “s_code.js”? Do I have to know?
No. This could be the shortest post, ever. One word. These days, you really do not have to know what "s_code.js" is, and the only reason I am even writing this is because for some reason that totally...
View ArticleAdobe Experience Platform Web SDK
Last year, in April, I opined that a big change was coming for all of us who work with Analytics, Target, or Audience Manager. That change has been in the making for some time. I remember how Bret and...
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