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Know Your Version
I received a question via Twitter the other day: @jexnerADBE Hello Jan, can you tell from looking at the source code for SC which version of SC a site is on?…Thank you! That is a really good question!...
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A Short History of Processing a Hit
In the article about Modifying Data Server-Side, we gave a brief list of the steps that every bit of data has to go through before your friendly marketer will see it in her reports. Let’s expand on...
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Visitor IDs & Visitor Profile
For months now I must have thought that an article about visitor IDs is really overdue. It is the last remaining principle aspect of Adobe Analytics that I have not explained, I think. Also, in step 6...
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The Visitor ID Service
What I write about mostly on this blog has to do with analytics, specifically Adobe Analytics, fka SiteCatalyst. But this is just one in the large collection of tools your friendly marketer uses to do...
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Visitor ID Service Revisited
(Ah, the title… see what I did there?) Just two days after my article about the Visitor ID Service, my colleagues in Engineering and Product Management released a new version of Reports & Analytics...
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TDD for Analytics, please
Let me throw out an idea here. Given that you are a developer, I hope you can a) appreciate the idea and b) help me develop it into something that works. The idea is to use test-driven development for...
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Tagging Forms (w/o Losing Money)
Our post today will touch on two separate subjects (tagging of forms and limiting server calls (and therefore cost) in certain situations). Those two work together very well, so I decided to mix them...
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With DTM you don’t need Plugins! – Part 1
Today’s article is a bit of an experiment. I have set myself a goal, and I’ll try to reach that goal and document it. The goal: getting rid of plugins in the s_code.js file. Why would I do that? Couple...
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With DTM you don’t need Plugins! – Part 2
Let’s continue on the journey and replace one more plugins with DTM goodness. I even get to introduce an almost hidden feature! getVisitNum I was slightly disappointed last time because I couldn’t find...
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Quick Tip – One s_code.js for Multiple Sites
The situation: you are responsible for a couple of sites on different domains. Tracking is pretty much the same on all of these pages, but there are some small differences (e.g. each site tracks into a...
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Internal URLs
Every program, every tool has this one thing that causes head-scratching all over. For Adobe Analytics, one little head-scratcher has to do with the specification of “internal URLs”. “Internal URLs?”...
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Quick Tip: Delayed Tracking with DTM
Sometimes you find yourself in a situation where you need to track something outside the normal way. Examples can be when you want to track data that is not available directly on page load, such as...
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The s_code.js File – Where is it now?
Sometimes, I get narcissistic. I log into Analytics and go through the numbers, for no other reasons than wanting to see whether they have gone up again. Then I am pleased. For about a year or so, I...
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TDD and Adobe Analytics
Some time ago I wrote an article in which I dreamt of having some sort of test-driven development capability in online marketing tools. At the time, I said the vendors had to chime in, building hooks,...
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DTM – How to Amend an Existing Analytics Setup
(Let me state right here at the beginning that judging by the feedback I got from my beta testers editors, this article may not be for the faint of heart. If you think Javascript should be treated with...
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Basic Tracking – Remix (contains DTM)
In March 2013, I wrote an article on Basic Tracking, showing you the minimal set of code on a page that is needed for tracking the page in Adobe Analytics. We’re in 2015, now, we have DTM, so it is...
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When exactly does doPlugins run?
In a meeting a couple of months ago, André Urban (a seasoned colleague of mine) and I got into a sudden and unexpected argument about when exactly s.doPlugins is called. I was convinced it was called...
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Everything but the TMS
You know what the problem with luxury is? You get used to it. And then it becomes hard to enjoy the little things. I am so used to tag management by now, that when I see how popular the mini-series on...
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Discussion – Customize Analytics in DTM
There is no “standard deployment”. A couple of weeks ago, I was talking with a colleague who hadn’t worked with DTM before. He asked me lots of intelligent questions about his somewhat non-standard...
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Debugging 2017.02
It has been almost 3 years since I wrote my article on debugging. I read through it the other day, and couldn’t help but notice that my workflow has indeed changed. Time for a new article! I’ll stick...
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